Order Database UX
Order Management Database Redesign
Role: Sr. Program Manager
Organization: Operations & Strategy, Grand Image
Client: Internal
Overview
I led the redesign of a legacy order management database that touched nearly every aspect of daily operations. The existing system was inefficient, inconsistent, and built without UX or change management principles. I approached this as a transformation opportunity—introducing a user-centered framework, structured delivery phases, and operational rigor to stabilize the system and improve both usability and adoption across teams.
My Contributions
Created a phased roadmap aligned to real business process flows
Established user research and iterative prototyping across 8 subphases
Led a cross-functional team including design, development, and marketing
Introduced SOPs, requirements frameworks, and communication protocols
Approach
Used stakeholder interviews and process mapping to organize functionality into logical workstreams. Designed a governance model for testing, feedback, and phased implementation. Built consensus through structured alignment sessions and clear change communication.
Result
The redesigned system improved daily workflow efficiency and enabled a shift from reactive fixes to proactive, scalable development. It established a new baseline for how digital tools are planned, tested, and adopted—anchored in user feedback, structured delivery, and cross-functional ownership.